← Back to NewsWomen’s Football: A Pawn in Infantino’s FIFA Strategy
1 August 2026
As FIFA grapples with its controversial proposal to sell stakes in its premier tournaments, women's football continues to be a critical yet overlooked component in the equation. The organization’s 25-page sales deck, which was designed to attract private investors, barely mentioned the women’s game, highlighting a troubling trend. With youth and senior qualifiers on the horizon, the implications of FIFA's aborted plan could have had profound effects on women's football, which is already fighting for recognition and investment. The sidelining of women's football in FIFA's strategic discussions raises questions about the governing body's commitment to promoting gender equality in the sport. Suzanne Wrack's analysis suggests that women's football is once again caught in the crossfire of FIFA's ambitions, ultimately risking its growth and integrity.